For Pepsi Max's Super Bowl 2012 commercial, they stick with a familiar character-- the Coke Zero delivery man who can't help but drink their presumably better-tasting sugar-free soda. There's also a familiar celebrity face you might recognize.

In this spot, we find the conflicted Coke employee buying a Pepsi Max, like he always does. When he sheepishly pays for his soda at the checkout counter something unexpected happens.

Turns out, the Coke Zero delivery man has won free Pepsi Max for life. To celebrate confetti drops from the sky, people start cheering, and none other than Regis Philbin -- who retired from his high profile morning show duties last year -- shows up to present him with his prize certificate.

How did Regis do in his return to TV?

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