The star of's 2013 Super Bowl commercial was a very cute wolf cub. What does a wolf have to with an automotive classified ad site you may ask?

Ad men went to great lengths to connect the two. Here's the idea -- offers such a drama-free marketplace, that they had to let this lady handle a wolf cub while its angry mother looked on for them to feel like they were purchasing a car the old-fashioned way. Does that make sense? No? Well, at least there's an adorable wolf cub.