Westlake Ace Hardware is embracing the recent pop cultural explosion in zombie fare by offering tips on how humans can use the store's shovels and nailguns to defend themselves and their home from zombie attacks. Not to discriminate, the site also has tips on how the recently undead can "delay their decay."

Initially, there was concern among Westlake Ace exectives about how this outside-the-box promotional campaign would go over. But Liz Benditt, Westlake's director of customer relationship development, says the tongue-in-cheek ads  have been a Halloween hit.

"I was a little worried that we might be a little too out there, that people might take offense. But if anything, (the effect) has been the opposite."

Protect your delicious brains by visiting Westlake Ace's handy Zombie Preparedness Center.

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