This is a bold -- err, bald -- move.

Atlanta-based barber Russell Frederick, 34, has created the 'Benjamin Button' haircut for kids who misbehave to shame them into getting their acts together.

Inspiration struck Frederick when his own 12-year-old son acted up. After getting the unorthodox cut, the boy's grades soared. Guess he now has a good head (full of hair) on his shoulders.

Frederick's brainstorm has further caught on because his shop, A-1 Kutz, will provide the cut at no charge to fed up parents, with interest in it increasing after the picture of the above child went viral on the shop's Instagram page.