As if getting dissed by 'Mad Men' star Jon Hamm for perpetuating a culture of stupidity isn't bad enough, now Kim Kardashian also has to deal with this. While on the red carpet at the London West Hollywood to promote her new fragrance, Kim found herself on the receiving end of a flour bomb.

As Kardashian chatted on the red carpet, a woman unexpectedly snuck up behind her and dumped a bag of white powder on her hair and back. The flour bomber was quickly detained by hotel security but later released on the scene. No one was injured and Kardashian reportedly chose not to press charges.

The celebutante did, in fact, play the incident off with a fair amount of humor. "That probably is the craziest, unexpected, weird thing that ever happened to me," said Kardashian. "Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there."

Afterwards, Kardashian calmly walked to her hotel room, cleaned up and returned to the red carpet 10 minutes later. No official word on what motivated the flour bomber (though she reportedly yelled "fur hag" in protest of Kim wearing animal fur), but it's probably safe to say she's on Jon Hamm's side. Check out photos of Kim covered in flour below

(Update: PETA is denying reports that they are behind the flour bomb, but wholeheartedly endorse it nonetheless.)

Kim Kardashian Flour bombed
Kim Kardashian flour bomb
Kim Kardashian Flour Bomb

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