Well, this was bound to happen. While eating a 6,000-calorie Triple Bypass Burger at the Las Vegas franchise of The Heart Attack Grill Saturday, a man -- you guessed it -- suffered a heart attack.

Paramedics dramatically wheeled the man, who has yet to identified, out of the restaurant  after he fell ill. The Triple Bypass Burger typically contains three slabs of meat, 12 bacon slices, cheese, red onion, sliced tomato and special sauce.

Given that The Heart Attack Grill has pulled some PR stunts in the past -- and in an advertisement they bragged that the side effects of their food include "death" -- some are wondering if this is all a set up. Not so says chain founder Jon Basso.

The gentleman could barely talk. He was sweating, suffering," Basso told Fox News. "I actually felt horrible for him because the tourists were taking photos of him as if it were some type of stunt. Even with our own morbid sense of humour, we would never pull a stunt like that.'

Well, nobody can say he wasn't warned.