Coke Zero Is No More, Being Replaced With Coke Zero Sugar
RIP to a popular soda.
Coca-Cola announced Wednesday it will discontinue Coke Zero and replace it with a new product called Coke Zero Sugar that will hit stores next month.
What exactly is the difference between the two beverages. According to CNN Money:
They are both sugar-free alternatives to Diet Coke, but Coca-Cola Zero Sugar is said to taste more like original Coke. They both have mostly black packaging, but Coca-Cola Zero Sugar sports the iconic red Coca-Cola disc.
Coca-Cola CEO James Quincey sees this as a landmark moment. "It is a reinvention of Coke Zero," he says.
Coke Zero Sugar is already available outside of the U.S., where it has proven to be a hit among consumers. That may be so, but the Twittersphere is certainly not sold on extinguishing Coke Zero in favor of a different drink.
Time will tell if this move pays off for the brand. Back in the '80s, the company one of the biggest marketing blunders of all-time when it ditched the classic Coke formula in favor of the poorly-received New Coke. In retrospect, they maybe should've known there'd be a backlash, considering Bill Cosby endorsed it.