Old Spice continued their tradition of featuring over-the-top pitchman in their 2013 Super Bowl commercial.

Their latest is Wolfthorn. His name has a lot to do with the fact he walks around with two live wolves on his back like a cape.

His strange costume makes for quite an impression when he enters into a fancy hotel lobby. A beautiful woman is immediately drawn to Wolfthorn's unusual animal magnetism, and also his wolfcape. Together the two plow through a wall with a car. Are you thinking about buying deodorant right now? You should be. That's how this works, apparently.

Will Wolfhorn last as the new Old Spice pitchman? Or do you prefer The Man Your Man Should Smell Like?