We knew to prepare for some emotional manipulation when this 2013 Super Bowl Jeep ad started with a quote from Oprah. Unlike many other advertisers, who prepared the ground for their commercials with teasers and campaigns, Chrysler was very closed-mouthed about their Super Bowl production. After previous offerings, this one might fall a bit flat.
AmFam Insurance made a bold choice for their 2013 Super Bowl commercial -- instead of making their ad about all the awful things that can and will happen to you if you don't have the right insurance, they chose a happier note.
If the guy swapping spit with Bar Refaeli in that GoDaddy Super Bowl commercial looked familiar, it's because you've seen him before. Dozens of times. His name is Jesse Heiman, and he plays a nerd in basically everything.
Bud Light's advertising theme this year for Super Bowl 2013 has been the various superstitions sports fans entertain about their teams' chances of winning. In this ad, one fan will do just about anything to secure a victory even if that means visiting a voodoo priest. It just so happens that priest is played by Stevie Wonder dressed as Baron Samedi. because Stevie had a song called 'Superstition' and voodoo, so why not?
The Lincoln Motor Company's new car is called the "Phoenix" so there is, of course, a requisite shot of the vehicle engulfed in flame. So far, it goes as one would expect, but other than that, there is a free-associative quality to the Super Bowl commercial that we find delightful, even in its incomprehensibility.
Kia's Super Bowl 2013 commercial features attractive robotic attendants who turn out to be not as pleasant as they look. That said, we should mention that we find their cutaway skin a little unsettling -- who thought exposed metal joints would be charming?
Tide's 2013 Super Bowl commercial takes us through the advent and eventual elimination of the "miracle stain." Except this time, the stain doesn't look like Our Lord and Savior.
Skechers' 2013 Super Bowl commercial for the GoRun 2 running shoes features an adrenalin rush-inducing chase: a gazelle flees from a cheetah, who in turn is run down by a man wearing Skechers' magic footwear.
American Family Insurance's 2013 Super Bowl Commercial uses celebrities to convey the idea that dreamers are what makes our nation great.
Old Spice continued their tradition of featuring over-the-top pitchman in their 2013 Super Bowl commercial.