You may not know this, but Mars has given each of its signature M & M's candies a personality. The blue ones are cool, red is somewhat of a control freak, green is a sexy lady, yellow is funny, and orange suffers from paranoia.
Until now, brown -- the classic color and scourge of Van Halen -- hasn't been assigned a personality. That's going to going officially change during the Super Bowl, when Brown will be introduced in a new ad as a sassy "female" character. Well, as female as something that is a pair of legs attached to a piece of candy can be.