GoPro saved money to pay for their Super Bowl airtime by using one of their own cameras to film their commercial. Well, that's the theory we have anyway. We don't know that for certain. It doesn't really matter, anyway. The only thing that matters is look at the chubby cheeks on this baby! Now we want to buy a camera so we can affix it to other people's heads. Good work, GoPro -- your commercial was a success.