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E-Trade Babies Are Back (Again) for a 2013 Super Bowl Commercial

E-Trade returns to Super Bowl 2013 with the now familiar E-Trade baby, who is apparently trapped in some sort of anomaly in the time continuum that prevents him from aging.

The new ad encourages you to be careful with your money (Um, duh baby. Where’d you go to money school, the University of Obvious?), but it’s hard to take it seriously coming from a baby who isn’t even smart enough to not fall through a wormhole or avoid a lawsuit from Lindsay Lohan. Remember when that happened? That was three years ago. Maybe it’s time for a new spokesperson.

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