Contact Us

Bud Light Recruits Stevie Wonder For 2013 Super Bowl Commercial

Bud Light’s advertising theme this year for Super Bowl 2013 has been the various superstitions sports fans entertain about their teams’ chances of winning. In this ad, one fan will do just about anything to secure a victory even if that means visiting a voodoo priest. It just so happens that priest is played by Stevie Wonder dressed as Baron Samedi. because Stevie had a song called ‘Superstition’ and voodoo, so why not?

Our protagonist collects a variety of items for his sympathetic magic and puts them together in some vague approximation of a voodoo doll, confident of his success. Oh but little does he know, he is not alone in the lengths he will go to for his team.

The ad ends with two rival fans with rival magic dolls and the tagline “It’s only weird if it doesn’t work,” which we find apt and clever. Plus, Stevie Wonder makes everything better.

See More Super Bowl 2013 Commercials

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://thefw.com using your Facebook account.

Please fill out the information below to help us provide you a better experience.

Register on TheFW quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on TheFW quickly by logging in with your Facebook account. It's just as secure, and no password to remember!