AmFam Insurance made a bold choice for their 2013 Super Bowl commercial -- instead of making their ad about all the awful things that can and will happen to you if you don't have the right insurance, they chose a happier note.

The human capacity for overcoming all sorts of adversity, ambition and dreams and all that good stuff was the inspiration for this ad. We found it refreshing to be optimistic about insurance after having been thoroughly terrified (and threatened?) by other firms. Well played, AmFam.

Is this the most moving commercial of Super Bowl 2013? Or do you prefer farmers and baby horses?