Old Spice Guy

If there's one thing the folks at Old Spice know how to do, it's make a good ad. In their latest viral-ready effort, men in need of personal grooming are told to "believe in your smellf." Check out the hillarity that ensues below.

In one corner, we have "Ridiculously Photogenic Guy" Zeddie Little, who recently become an internet sensation thanks to his ability to be, uh, ridiculously photogenic. While jogging in South Carolina's 2012 Cooper River Bridge Run, his photo was taken by a bystander and turned into an incredibly popular web meme, prompting everyone to Facebook stalk him. In the other, we have Old Spice g

After a days-long duel in which original Old Spice Guy Isaiah Mustafa and challenger Fabio battled for the seat of Old Spice's official spokesman, a winner has emerged. During the battle, both parties released countless YouTube videos charming their fans all over the web. Watch the finale to see who claimed the crown:

Last week we told you about Fabio's new gig as the Old Spice Guy. But it seems he's not content just to replace Isaiah Mustafa -- now he's challenged his predecessor to a duel as well. Mustafa accepted, so it's ON, people!

After a fabulously successful ad campaign featuring actor Isaiah Mustafa as the enigmatic Old Spice Guy, the brand is ready for a new chapter -- and they've hired commercial vet Fabio to fill his perfect shoes. The Italian model, known for his appearances on bodice-ripping romance novel covers and as a pitchman for I Can't Believe It's Not Butter, has signed on with Old Spice, making his debut in