What happens when you mix Valentine's Day, 97 women, one diamond ring and a giant cake?

You get a heckuva mess.

KTSU, in Salt Lake City, Utah, broadcast this unusual promotion, in which 97 women at a local mall jumped into an enormous cake to see who could come up with a diamond ring hidden in it.

If men think it's tough to go to the mall with their main squeeze under normal circumstances, just imagine how insufferable it must be when a diamond ring is on the line.

It only took 26 seconds of sifting through all that flour and icing and all-around deliciousness for a woman to find the bauble. We can only assume her boyfriend is going to feel a tremendous amount of pressure to pop the question now.