If you saw a huge button which said "push to add drama," would you? That was the dilemma the folks in a Belgian village were faced with when such a button popped up right in the middle of the town square.

At first residents were skeptical. But after a while they took the bait. And let's just say the button wasn't lying.

Ambulances! Gun Fights! Bikini babes riding motorcycles! Now that's what we call drama.

The dramatic flash mob is part of an ad campaign for the channel TNT, which is entering into the Belgian market, and uses the tagline "We know drama."

While TNT is a perfectly good basic cable channel, we have to warn our Belgian friends that it's not going to be that exciting. They show an awful lot of episodes of 'Rizzoli and Isles.'