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The First Great Christmas Commercial of the Year Is Here

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For every time you’re bombarded by one of those annoying Lexus ‘December to Remember’ commercials, just remember this heartwarming ad.

British department store John Lewis has gotten a jump on the holiday shopping season with this clever and heartwarming spot about a family’s pet penguin that longs for a companion.

Brace yourself — the commercial has an ending you may not see coming. It’s totally worth it, though.

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