Contact Us

Target’s ‘Color Changes Everything’ Commercial – What’s The Song?


Target has been brightening up TV screens lately with a commercial featuring folks wearing colorful suits and dancing their way through various city and suburban scenes. The spot is expertly shot, and features excellent choreography. But what’s that song playing?

The song is Alouette, by The Delta Rhythm Boys, who recorded it in 1958. But the song’s origins go back to at least the late 1800s, when it became popular in French-speaking Quebec.

American soldiers were exposed to the Alouette during Word War I, and took it back home to the United Sates where it became a popular children song. In fact, it’s been sung in elementary school music classes ever since.

For those who don’t speak French, Alouette means lark, and the song is from the perspective of a hunter who’s telling this lark that he’s going to kill it, and then pluck its head, nose, eyes, wings and tail. It’s actually quite a brutal song, but it’s just about always sung in the joyful way The Delta Rhythm Boys performed it. Check out the commercial below.

Subscribe to TheFW on

Recommended for You

Around the Web

Best of TheFW

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for TheFW quickly by connecting your Facebook account. It's just as secure and no password to remember!