Contact Us

Stroller Ad With Mom in Bikini Has Women in a Tizzy

Well, this is certainly an unusual way to advertise an essential product for parents.

Stroller manufacturer Bugaboo has found itself under fire for this ad, in which a woman in a bikini runs while pushing a stroller.

See how model and mum Ymre Stiekema stays fit and healthy with the Bugaboo Runner. http://mi8.ly/4ojq24 Stay tuned for more running tips!

Posted by Bugaboo on Tuesday, July 21, 2015

The post generated a lot of heat, to put it mildly, with many people commenting it’s completely unrealistic, although a few supported it.

The photo also appeared on Bugaboo’s Instagram page where the debate about whether or not the photo was tasteless or not.

Bugaboo addressed the controversy in a statement it released to Today, saying, “We want to inspire moms and dads everywhere to explore the world with their families.”

So, where do you stand on the issue? Is this ad offensive or are you okay with it?

Recommended for You

Around the Web

Best of TheFW

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://thefw.com using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for TheFW quickly by connecting your Facebook account. It's just as secure and no password to remember!