Starbucks Has a Grande Plan to Talk With Customers About Race
Race is not a black (coffee) and white issue.
Starbucks has introduced a new initiative in which baristas may write “race together” on cups and discuss the never-easy topic of race relations with customers.
There are many naysayers who feel a coffee shop is not the place to talk about such a subject, but Starbucks CEO Howard Schultz doesn’t want to hear it:
I reject that. I reject that completely. It’s an emotional issue. But it is so vitally important to the country.”
Employees are not required to talk about race.
The “Race together” campaign has been met with skepticism, particularly on social media where people have had a field day blasting the plan.
What do you think? Is this a good idea or should Starbucks simply serve coffee without bringing up any controversial topics?
— Ξ BLACK REPUBLICAN Ξ (@blackrepublican) March 18, 2015
— Ben Walters (@TheBenWalters) March 17, 2015
— John J King (@JRexPlays) March 19, 2015
Hey Starbucks: Instead of badgering your customers about race, what about serving non-burnt coffee? #RaceTogether
— Imani ABL (@AngryBlackLady) March 17, 2015
The only folks happy about Starbucks baristas discussing race with customers are the suits who run it. Feel-good liberalism at its worst.
— Jamil Smith (@JamilSmith) March 17, 2015
Starbucks is now encouraging baristas who can't spell your name correctly to discuss race relations with you. Seems like a great idea.
— Evan J'daté Kessler (@EvanJKessler) March 17, 2015