Starbucks to Open Inside Funeral Home
We've seen examples of Starbucks in strange places before, but this one, which is set to open in a funeral home, may just beat all. After all, there's no better way to pay your respects than with a caramel macchiato and a maple oat pecan scone, right?
Chris Robinson, owner of the Robinson Funeral Home in Easley, South Carolina, will soon add a Starbucks "coffee corner" to his lobby, which will come complete with wi-fi access, a fireplace and television. It's meant, he said, as an additional way to provide comfort to mourners.
"It should help families escape from the stress a little bit, having a private area to get their minds off of what's going on," said Robinson.
The coffee annex will not be a full-fledged Starbucks and the company has stipulated there will be no Starbucks sign outside the funeral home. Still, the shop will be open to the public, who can enter via a discrete patio entrance.
What do you think? Is this a good idea? Or is this yet another example of the company's insatiable desire to cover the planet with coffee houses?