While we're not sure that anyone outside of Bradley Cooper's immediate family was particularly excited when the 'Hangover 2' star was named 'People Magazine''s Sexiest Man Alive, it seems like fans of rival heartthrob Ryan Gosling are taking the news the hardest.

In fact, dozens of jilted Gosling-ites channeled the spirit of the 99 percent and "occupied" the sidewalk in front of People Magazine's New York City Headquarters in support of their man. Check out some of our favorite photos from the rally below. 

[via BuzzFeed]