Those real-life marketing campaigns meant to promote something while scaring the bejesus out of people are hotter than the weather is cold right now.

This clip is from last year for ‘Curse of Chucky,’ in which a man gets dressed up as a real-life Chucky and pops out of an ad for the movie at a bus stop.

Needless to say, the innocent victims are terrified, which was probably a letdown when they didn’t get this frightened while watching the movie.