Following the lead of several networks who built buzz for their new shows by releasing the pilots online for free, ABC has released the first episode of its new fairy-tale drama 'Once Upon A Time' on the Web.

The network commissioned a deal with to stream the entire hour-long program premiere in its entirety ahead of its October 23 air-date.

We're hoping more shows try these online sneak-peeks. They seem to build up buzz and could be the answer to new shows fizzling out and being axed before they have the chance to build an audience. Now if you'll excuse us, we have to go find out if Snow White and Prince Charming will ever find true love.

[via AVClub]