Contact Us

Nike Fuelband ‘Counts’ Commercial – What’s the Song?

Nike+ Fuelband 'Counts' commercial

For Nike, all things awesome, movement and energy count, according to their recent ‘Counts’ commercial. In the ad you see sports, television and movie icons (and even a viral champ or two) making it count. But what’s the catchy song in the commercial?

The song is ‘I See You Baby’ (Fatboy Slim remix) by Groove Armada. The London dance duo got together in the mid-’90s and actually opened their own club. The club was also called Groove Armada, named for the ’70s discotheque that was its inspiration.

This funky dance pop team released the single ‘I See You Baby’ on their debut album, ‘Vertigo,’ in 1999. The album made it to the top 20 in the British charts, which helped the song earn enough attention to get a remix from Fatboy Slim. After the release of this album, Groove Armada did a stint as Elton John’s opening band in 2000.

See the commercial and Groove Armada’s original video for the song below.

Subscribe to TheFW on

Subscribe to TheFW on

Recommended for You

Around the Web

Best of TheFW

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for TheFW quickly by connecting your Facebook account. It's just as secure and no password to remember!