Just what is the deal with Pop Tarts? Jerry Seinfeld lets us in on his private joke-writing technique.

In a video spot for the New York Times Magazine, the legendary comedian reveals his process for writing funny material. It may seem both tiresome and meticulous, but it's gotten him this far! As an example he decided to unleash information on a joke he's been working on for two years... a bit about Pop Tarts.

So if you want to write like Seinfeld, now you can finally get started. All you need is that Bic pen, a yellow legal pad, and two years to focus on one subject.