Jack in the Box thinks the best way to get people to buy their sandwich is to call it a "Hot Mess." Is this the most questionable marketing decision of the 2013 Super Bowl?

The ad features Jack in the Box's pretty creepy mascot in an '80s hair band, singing about said sandwich (we think). There's an attempt at humor at the end, that we're not sure how to feel about, when we're shown the clown-faced terror explaining to his son how his parents met.

Is this the most disturbing commercial of Super Bowl 2013?