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Secrets of J.K. Rowling’s Pottermore Website Revealed [VIDEO]


It’s been two months since author J.K. Rowling whipped Harry Potter fans into a frenzy by releasing only the most cryptic details about what would be on her new site, Pottermore.

Although the site doesn’t officially open to the public until October, there have already been over 22 million pageviews, and a million lucky people were chosen for a sneak peek and the opportunity to shape the website’s development. Those early users have been able to do things like learn new facts about the Potterverse, open an account at the goblin bank Gringotts, and collect items for a virtual “trunk.”

Both fans and writers seem mostly impressed with what they’ve seen so far. The Guardian’s Alison Flood describes it as “a richly imagined, elaborately realized behind-the-scenes peek into the world of Harry Potter,” while Potterphiles have praised the artwork and called the site “amazing.”, based on the first novel in the series, ‘Harry Potter and the Sorcerer’s Stone,’ will be the exclusive seller of the Potter e-books, and Rowling has already written 18,000 words for the new site. She’s described it as a way to “give back to the Harry Potter readership.”

Some of the fans who were granted early access have posted YouTube videos with screencaps of what they’ve seen — here’s one:

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