Mirror, mirror on the wall -- who's the greatest of them all?

If you don't like what you see when you look in the mirror, then you really ought to look in this mirror.

Get a glimpse of IKEA's motivational mirror, which spits out compliments to people looking at themselves reflected in it. Clearly, there's a market for this type of thing.

The mirror was set up in a British store, which seems an ideal place, since research indicates nearly half the people in that country don't get complimented in a given week.

Of course, it appears this is just a publicity, which is just as well. IKEA would probably find a way to make this really hard to assemble, which would, sadly, shatter all the confidence the mirror built up.