The latest innovation in Internet marketing actually mocks the very idea of technology.

IKEA has come out with a brand new, tongue-in-cheek ad for its 2015 catalog that pokes fun at all the high-tech gadgetry we've come to cherish by promoting it simply as...a bookbook.

The ad plays out like it's a high-tech product, while promoting all of its old school features. There are no cables, no batteries and it comes with a quick load time. It's got all of the features you'll need with none of the messy techno wizardry.

If only the instructions on its furniture could be so easy to follow.