Instagram may be a popular photo app -- or the most popular photo app -- but what you see when you look at a picture may not really tell the whole story.

In this tongue-in-cheek video, we learn the inside scoop about what happens when people  take pictures. From an insane amount of time taking what appears to be a breezy, on-the-spot photo to the growing lengthy hash tags to parents so consumed with posting a good photo they stop paying attention to their kids, this video hits the nail on the head.

Yup, it's hard work making these photos look like no work whatsoever went into them.