Contact Us

Google Wants to Own ‘Love’

Justin Sullivan, Getty Images

Being one of the most successful companies on the planet ever has got to be tough sometimes. That’s a lot of responsibly to carry around. All Google really wants is some “love.” Well, actually, the company wants to own the .love domain extension, and it has made its intentions known. All other would-be .love suitors need to beware. This is a battle for “love,” after all, and no one likes to lose in love.

The Internet Corp for Assigned Names and Numbers (Icann) has announced that the domain extension .love now numbers among almost 2,000 requests filed for new domain names. You might think love would be enough, but Google has spent more than $18 million dollars trying to lock down other extension names as well, like .google (should be obvious), .plus and .youtube.

Of course, “love” usually incites a lot of competition, regardless of the form. Amazon, Microsoft and other top companies have also applied for various extensions, including .game, .map, .music, .shop, .store and others.

In order to dissuade silly applications, Icann has set the financial bar pretty high for new domain extension names. Contenders have to shell out an impressive $185,000 for each name they put forward. Despite the hefty price, some names have more than one applicant vying for the extension rights. Google will have to fend off six other competitors if they hope to claim .love.

Some people say you can’t put a price on love, but the internet giant is giving it one heck of a shot. Do you think they’ll get it?

Recommended for You

Around the Web

Best of TheFW

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for TheFW quickly by connecting your Facebook account. It's just as secure and no password to remember!