Contact Us

The Noid Returns! Domino’s Revives Their ’80s Mascot

The Noid
Domino's, Facebook

The Noid, Domino’s Pizza’s anti-mascot who appeared in an inescapable ’80s ad campaign, is coming back.

In the decades-old ads, the animated villain would try to ruin pizzas in transit, but Domino’s deliveries were somehow always able to (as the catchphrase went) “avoid the Noid.”

Russell Weiner, chief marketing officer for Domino’s, acknowledged that many people found the Noid annoying, but claimed the devilish-looking creature of indeterminate origins also had his fans.

“Every movie star has got folks who love them and hate them,” Weiner explained to the Associated Press. “We’re bringing the Noid back for folks who love him.”

As for now, the extent of the Noid’s return is simply a video game on Domino’s Facebook page, which will reward a free pizza every minute to the player with highest score for the next week.

Check out a few classic Noid TV spots below.

Subscribe to TheFW on

Subscribe to TheFW on

[via Yahoo]

Recommended for You

Around the Web

Best of TheFW

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for TheFW quickly by connecting your Facebook account. It's just as secure and no password to remember!