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New Purina Commercial Uses High Frequency Sounds To Attract Dogs [VIDEO]

beneful dog food
YouTube

Advertising is going to the dogs.

A new ad for Purina’s Beneful Dog Food airing on Austrian TV is using a soundtrack that¬†emits special high-pitch frequencies that can only be heard by man’s best friend.¬†

Purina hopes the sounds will get dogs to come running towards the screen whenever the ad airs. What about adding in a cat or a squirrel? Basically anything small that moves quickly. That usually does the trick.

Check out the spot below. If you notice a high-pitched sound, you might want to get checked for rabies.

[via Asylum UK]

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