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Chilling Distracted Driving Ad Is Heartbreaking (And a Vital Warning)

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Distracted driving is a danger that is front and center in this commercial that will have people talking.

AT&T has put out this ad called “It Can Wait.” It features several seemingly unrelated people coming together in one horrific moment. A woman checking a social media post while driving gets into a horrible car crash. We then get a slo-mo look at the wreck, which is also played backward.

It’s worth noting the crash in the video is not as a result of texting, highlighting the fact motorists can lose focus by watching video, sending emails or any other seemingly innocuous action that can be done on a phone. Distracted driving is a growing concern, so this spot will definitely strike a chord.

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