Love is in the air this Valentine's Day. This man is hoping to catch more than just a whiff of it.

At the premiere of the highly-anticipated 50 Shades of Grey premiere in Missoula, Montana, this man decided to put his heart on the line.

He showed up at the theater with a sign reading, "It;s OK. I'm single too!" His mission: to meet a woman. Clearly, he was in the right place. Odds are better that he'll meet the Miss Right (or Miss Right Now) at this hot-and-heavy flick than he would at, say, a bar, a gym, a bookstore or any other cliche place. Who knows, maybe he'll start frequenting gyno practices in town to meet more ladies.

While we can't say whether he scored any digits, he did make many of the women laugh. And women say they love a man who makes them laugh, so he seems like he's on the right track.

Plus, considering how scathing the reviews for 50 Shades of Grey have been, a dose of comedy may be just what these women needed to get back into a better mood.