Coke’s Super Bowl 2013 Commercial Is a Contest

Coca-Cola is stirring up excitement for the commercial they'll be airing at the 2013 Super Bowl by allowing the public to decide in how the ad will go. The teaser they've released shows a parched troupe of feathered showgirls, a band of cowboys and a gang of "Badlanders" all racing towards an enormous Coke bottle standing majestic in the middle of the desert. Audiences get to decide who wins the race and the right to quench their thirst. We've got our money on everybody wants to see showgirls showered in soda. Call it a hunch.