TheFW » Super Bowl

Oprah Narrates Jeep's 2013 Super Bowl Commercial

Sarah Shahzad — Tue, 05 Feb 2013 21:15:38 +0000

We knew to prepare for some emotional manipulation when this 2013 Super Bowl Jeep ad started with a quote from Oprah. Unlike many other advertisers, who prepared the ground for their commercials with teasers and campaigns, Chrysler was very closed-mouthed about their Super Bowl production. After previous offerings, this one might fall a bit flat.

AmFam Insurance Gets Hopeful in 2013 Super Bowl Commercial

Sarah Shahzad — Tue, 05 Feb 2013 20:15:25 +0000

AmFam Insurance made a bold choice for their 2013 Super Bowl commercial — instead of making their ad about all the awful things that can and will happen to you if you don’t have the right insurance, they chose a happier note. The human capacity for overcoming all sorts of adversity, ambition and dreams and [...]

Meet Jesse Heiman, the Go Daddy Nerd Who Got to Kiss Bar Refaeli

Emerald Catron — Tue, 05 Feb 2013 19:17:38 +0000

If the guy swapping spit with Bar Refaeli in that GoDaddy Super Bowl commercial looked familiar, it’s because you’ve seen him before. Dozens of times. His name is Jesse Heiman, and he plays a nerd in basically everything. This helpful video demonstrates a smattering of his work as a background actor in TV and film. [...]

Bud Light Recruits Stevie Wonder For 2013 Super Bowl Commercial

Sarah Shahzad — Tue, 05 Feb 2013 18:55:00 +0000

Bud Light's advertising theme this year for Super Bowl 2013 has been the various superstitions sports fans entertain about their teams' chances of winning. In this ad, one fan will do just about anything to secure a victory even if that means visiting a voodoo priest. It just so happens that priest is played by Stevie Wonder dressed as Baron Samedi. because Stevie had a song called 'Superstition' and voodoo, so why not?

Watch the Visually Stunning Lincoln MKZ "Phoenix" Commercial for Super Bowl 2013

Sarah Shahzad — Tue, 05 Feb 2013 18:30:42 +0000

The Lincoln Motor Company’s new car is called the “Phoenix” so there is, of course, a requisite shot of the vehicle engulfed in flame. So far, it goes as one would expect, but other than that, there is a free-associative quality to the Super Bowl commercial that we find delightful, even in its incomprehensibility. The [...]

Kia Debuts 'HotBots' For Their 2013 Super Bowl Commercial

Sarah Shahzad — Tue, 05 Feb 2013 17:58:22 +0000

Kia’s Super Bowl 2013 commercial features attractive robotic attendants who turn out to be not as pleasant as they look. That said, we should mention that we find their cutaway skin a little unsettling — who thought exposed metal joints would be charming? Admittedly, the customer examining the car is pretty annoying, with his squeaking [...]

Tide's Super Bowl 2013 Commercial Introduces the Joe Montana Miracle Stain

Sarah Shahzad — Mon, 04 Feb 2013 22:25:07 +0000

Tide’s 2013 Super Bowl commercial takes us through the advent and eventual elimination of the “miracle stain.” Except this time, the stain doesn’t look like Our Lord and Savior. A 49ers fan spills on himself, miraculously creating a stain that looks like Joe Montana. Of course, the story explodes in the media and our football [...]

Skechers' 2013 GoRun 2 Super Bowl Commercial Teaches You to Outrun a Cheetah

Sarah Shahzad — Mon, 04 Feb 2013 21:44:41 +0000

Skechers’ 2013 Super Bowl commercial for the GoRun 2 running shoes features an adrenalin rush-inducing chase: a gazelle flees from a cheetah, who in turn is run down by a man wearing Skechers’ magic footwear. While we understand the connection between the shoes and this guy’s super speed, we’re not entirely convinced by the ending. [...]

American Family Insurance Pays Tribute To Dreamers In 2013 Super Bowl Commercial

Jeremy Taylor — Mon, 04 Feb 2013 21:05:19 +0000

American Family Insurance’s 2013 Super Bowl Commercial uses celebrities to convey the idea that dreamers are what makes our nation great. The spot features golfer Steve Striker, hockey goalie Jesse Vetter, quarterback Russell Wilson and American Idol winner Phillip Phillips. Phillip’s hit song ‘Home’ is played throughout the commercial. Intertwined between footage of the celebrities [...]

Wolfthorn Is Old Spice's Latest Pitchman in 2013 Super Bowl Commercial

Jeremy Taylor — Mon, 04 Feb 2013 20:45:22 +0000

Old Spice continued their tradition of featuring over-the-top pitchman in their 2013 Super Bowl commercial. Their latest is Wolfthorn. His name has a lot to do with the fact he walks around with two live wolves on his back like a cape. His strange costume makes for quite an impression when he enters into a [...]

Redd's Apple Ale Is Introduced In 2013 Super Bowl Commercial

Jeremy Taylor — Mon, 04 Feb 2013 20:35:02 +0000

Redd’s Apple Ale is now available nationwide. Thanks for the info Super Bowl commercial. Quick! Fruity beer for everyone! The alcoholic beverage, which is described as “an apple flavored golden ale with low malt and bitterness cues,” has been available in the South since the summer. However Redd’s Apple Ale didn’t get its nationwide rollout until last [...]

Bud Light's 2013 Super Bowl Commercial Puts a Twist on Superstitious Fans

Jeremy Taylor — Mon, 04 Feb 2013 20:25:15 +0000

In Bud Light’s 2013 Super Bowl commercial the theme of superstitious football fans that they have been exploring all season was expanded upon with great success. The ad campaign has featured spots in which fans do the crazy thing they think will help their team win as the Stevie Wonder song “Superstition” plays. This time, however, the song isn’t [...]

Cars.Com's 2013 Super Bowl Commercial Manages to Include Adorable Wolf Cub

Jeremy Taylor — Mon, 04 Feb 2013 20:09:00 +0000

The star of Cars.com’s 2013 Super Bowl commercial was a very cute wolf cub. What does a wolf have to with an automotive classified ad site you may ask? Ad men went to great lengths to connect the two. Here’s the idea — Cars.com offers such a drama-free marketplace, that they had to let this lady [...]

The Best Super Bowl 2013 Memes

Emerald Catron — Mon, 04 Feb 2013 19:58:01 +0000

Last night's Super Bowl was certainly eventful. What with the power outage and the Beyonce's thighs, there were many jokes to be made. And joke the internet did. Some took to Twitter, others prefer more visual tactics. Here is their work. The best Super Bowl XLVII memes on the web.

Check Out Highlights From Puppy Bowl IX

Cameron Simcik — Mon, 04 Feb 2013 19:18:12 +0000

In case you forgot, a little something called the Super Bowl went down yesterday. Alicia Keys rocked the National Anthem, Beyonce was as fierce as they come and the commercials were awesome. There's also one very underrated part of Super Bowl Sunday that often goes unnoticed-- the Puppy Bowl!

Lincoln Lets Twitter Users #SteerTheScript for Their 2013 Super Bowl Commercial

Jeremy Taylor — Mon, 04 Feb 2013 18:48:06 +0000

Lincoln used the power of Jimmy Fallon and the wisdom of the masses on Twitter to craft their 2013 Super Bowl commercial. The premise of #SteerTheScript, which was promoted by Twitter-master Fallon, was that Twitter users would tweet their favorite road stories to Lincoln. The best five would be melded into a commercial. The result was a story [...]

GoPro Baby Does Dubstep in Awesome Super Bowl 2013 Commercial

Emerald Catron — Mon, 04 Feb 2013 18:00:03 +0000

GoPro saved money to pay for their Super Bowl airtime by using one of their own cameras to film their commercial. Well, that's the theory we have anyway. We don't know that for certain. It doesn't really matter, anyway. The only thing that matters is look at the chubby cheeks on this baby! Now we want to buy a camera so we can affix it to other people's heads. Good work, GoPro -- your commercial was a success.

Shaq Lip-Synced 'Halo' During Beyonce's Halftime Performance

Emerald Catron — Mon, 04 Feb 2013 17:36:12 +0000

It seems there was some lip syncing during Beyonce‘s halftime show at the Super Bowl last night. But it wasn’t Beyonce — it was Shaq, who decided to film himself doing it and upload it to the internet because of course he did. Shaq-Fu uploaded it to TOUT with the title “I can feel your [...]

Here's That Dodge Ram Farmer Commercial That Made You Cry During the 2013 Super Bowl

Emerald Catron — Mon, 04 Feb 2013 16:59:46 +0000

Here you go. Watch this Dodge Ram Super Bowl 2013 commercial narrated by Paul Harvey and cry. Good ol’ Paul Harvey — he wasn’t afraid to really go for the heart strings. Dodge brilliantly used his tribute to the American farmer to sell their trucks. Suddenly everybody found themselves asking why they live in the [...]

See Will Ferrell's Secret Old Milwaukee Super Bowl 2013 Commercial

Emerald Catron — Mon, 04 Feb 2013 16:17:11 +0000

Will Ferrell filmed an ad for Old Milwaukee that aired during the Super Bowl last night. But you probably didn’t see it. The ad only played in three places — Sherman, Texas, Ardmore, Oklahoma, and Glendive, Montana. Old Milwaukee’s probably hoping to save their money and reach more people via YouTube. Or it could be [...]

Twitter Thinks Bane Caused the Super Bowl XLVII Blackout

Emerald Catron — Mon, 04 Feb 2013 04:04:37 +0000

We're going to pretend all of these people are hilarious and not morons. When the 2013 Super Bowl was delayed by a power outage, most people took it as a chance to actually talk to the people at their football party. These people decided to make jokes on Twitter that the half hour of darkness was actually 'The Dark Knight Rises' villain Bane's fault.

The Rock Shows Up in 'Snitch' in Super Bowl 2013 Trailer

Sarah Shahzad — Mon, 04 Feb 2013 04:03:58 +0000

The Super Bowl brought some glad tidings for 2013. For example, 'Snitch' will be Dwayne "The Rock" Johnson's third cinematic effort this year after 'Fast & Furious 6' and 'GI Joe: Retaliation' How exciting is that?

While it's certainly no 'Fast and the Furious,' The Rock wi

New 'Fast & Furious 6′ Commercial Crash Lands at Super Bowl 2013

Tom Blunt — Mon, 04 Feb 2013 03:56:19 +0000

It will take a lot to top all five previous entries in the ‘Fast and the Furious’ franchise, but based on what we saw tonight, six could be the magic number. It’s hard to imagine a movie in which every special effects sequence is as big as the climax from any typical action movie. However, [...]

'Star Trek Into Darkness' Boldly Goes to Super Bowl 2013 With New Commercial

Tom Blunt — Mon, 04 Feb 2013 03:55:26 +0000

Super Bowl fans were treated to a new peek at J.J. Abrams’ new ‘Star Trek’ film, ‘Star Trek Into Darkness,’ during the commercial breaks tonight. The drama runs high in this new promo, which shows the Starship Enterprise tumbling out of the sky, and a series of major explosions that seem to hint that the [...]

Watch the Thrilling Extended 'Iron Man 3′ Super Bowl 2013 Commercial

Tom Blunt — Mon, 04 Feb 2013 03:37:54 +0000

It’s not easy being Iron Man. In this new trailer for ‘Iron Man 3,’ we’re faced with a cliff-hanger as the Man of Stainless Steel attempts a daring mid-air rescue. A shorter version of the above extended commercial premiered during the 2013 Super Bowl showing a glimpse of Iron Man rescuing passengers of a downed [...]

Psy Cracks Nuts 'Gangnam Style' for Pistachios 2013 Super Bowl Commercial

Emerald Catron — Mon, 04 Feb 2013 03:15:49 +0000

Finally! Here’s the commercial for Wonderful Pistachios that we told you Psy was doing for the 2013 Super Bowl. Just as we predicted, there is much horse dancing to be had. Unfortunately for Wonderful Pistachios, basically everyone in the entire world now considers ‘Gangnam Style‘ to be ear poison. We’re not so sure people are [...]

Model Matthew Terry Gets Shirtless For the Ladies In Calvin Klein's 2013 Super Bowl Commercial

Emerald Catron — Mon, 04 Feb 2013 03:06:03 +0000

Calvin Klein was courteous enough to sneak a little something for the ladies into their commercial for the 2013 Super Bowl. Actually, that’s pretty much all this commercial is. Just a hot, random dude in his underpants showing off his hot bod. Turns out that model’s name is Matthew Terry. And it looks like he [...]

Super Bowl 2013 Blackout Prompts Twitter Outrage, Awesome Oreo Response

Emerald Catron — Mon, 04 Feb 2013 02:40:03 +0000

What? No lights? A power surge caused a blackout at Super Bowl 2013, which gave people on Twitter plenty of opportunity to move on from Beyonce’s half-time performance. Everyone shifted gears and focused their bit-writing abilities on the fact that they game is delayed. With the above picture, Oreo really rose to the occasion, but [...]

The Best GIFs of Beyonce Performing at Super Bowl XLVII

Tom Blunt — Mon, 04 Feb 2013 02:31:42 +0000

Beyonce blew us all away (and the electricity as well) at the Super Bowl halftime show tonight. Already, GIF artisans from all over the internet are hard at work documenting every breath, bump, and bootylicious beat. Here are some of the best so far! (And of course, we save the best for last.)

See the Power Go Out During Super Bowl XLVII

Sarah Shahzad — Mon, 04 Feb 2013 01:59:20 +0000

A power surge at the Superdome in New Orleans knocked out a number of the lights causing play to be disrupted (sabotage by the 49ers perhaps?). The delay is expected to be up to a half hour long. Let’s hope the break doesn’t mess with anyone’s focus. Commentators have used the downtime to speculate about [...]