The wealth of information on the website -- including its side-by comparison tool -- will make a you a more confident shopper when it's time to buy a new car.

That's the premise of Super Bowl ad, which will run during the second quarter of the big game.

But beyond that simple message, the ad takes the bold step of depicting exactly what your confidence looks like. And, apparently, confidence is a worm-like creature who has your head, only smaller, and who hangs out on your shoulder. You didn't see that coming, did you?

Not only that, but your confidence sings in a high falsetto voice. When buying a car, your confidence sings about purchasing cars, and one would assume that it adjusts its tune in other confidence requiring situations.

So, does the ad make you want to use Or does it make you want to punch your annoying, singing confidence in the face and live a life of self-doubt?