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Campbell’s Finally Selling Warhol-Inspired Soup

campbells warhol soup

Well, at least we know what Campbell’s next move is in their unceasing attempts to get hip young people to buy their soup. First it was soup blatantly marketed to hipsters, but their next move is a bit more subtle. To commemorate the 50th anniversary of Andy Warhol’s ’32 Campbell’s Soup Cans,’ Campbell’s is releasing cans of tomato soup with packaging inspired by Warhol’s artistic style.

Starting August 31st, the soups will be available at Target stores for the same price as regular cans of soup, only people will be more inclined to buy them because they look cooler, is probably the idea.

In addition, Campbell’s will be launching a website called Art of Soup in conjunction with the new cans of soup that will let people turn their photos into “pop art” and have some other pop art related games, whatever that means. Ripping off Roy Lichtenstein? Pretending you’re a printmaker? We honestly don’t know.

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