Brain freeze -- the chilled hazard of enjoying ice cream we all learn to cope with.

This boy's first experience with brain freeze caused him to wince and cry like a baby who drops his ice cream cone and looks to his mommy to help him scoop up the remains and give it back to him.

Quicker than you can say "ice cream sundae," though, the brain freeze passes and he's right back to chowing down, none the wiser about just what kind of ordeal he just survived.

We've all gotten brain freeze before and we can all relate to what he's feeling, but so rarely has the first time been captured on camera for all to see.

The whole episode lasts about 10 seconds, but he has quite a powerful reaction. And it just goes to show how quickly kids can go from tears to totally content like it's no big thing.