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Is Boo the World’s Cutest Dog or a Well-Played Facebook Scam?

Boo the Dog really is the cutest
Boo, Facebook

Like many of you, we love Boo, the dog who is famous the world over for looking like a stuffed animal. Boo the dog is pretty much one of the cutest things you’ll ever see, but his perceived popularity could also be by design. Last week, news that Boo’s owner works at Facebook cast some doubt on how truly popular the pup is.

Boo seems to be a social media-savvy pooch with a fluffy, photogenic face that just won’t quit. He’s releasing his second book, his Facebook page has five million fans and more than six million people have watched him licking his own face on YouTube. (Seriously, all he does is lick his face and it’s cute. See what we mean below.)

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But, now Boo’s rise to popularity has come into question.

Last week, it was revealed that Boo’s human mom works in the finance department at Facebook in a, “leading position.” The fuzzy-faced pooch’s Facebook page started to gain “pup”-ularity after celebs like Ke$ha and Khloe Kardashian posted links to it, touting the dog’s cuteness, but it’s hard not to think that the six-year-old Pomeranian might have earned “likes” and Facebook fans by knowing more than one Facebook engineer. And, by having a human mom who has ties to the money.

Boo’s owner, Irene Ahn, claims she has kept her identity a secret in order to keep the attention focused on Boo and his brother Buddy. She denies any underhanded dealings at Facebook, but the fact remains that he’s very popular there and it’s a place where people have the power to bump up numbers on the site.

This isn’t Boo’s first brush with internet infamy and controversy. In April, Boo’s fans had a scare when a nasty Twitter rumor caught fire and spread, claiming that Boo had died. Ahn put a stop to the rumor through a spokesperson at Chronicle Books, which is Boo’s publisher.

But really, conspiracy theories aside, you can’t deny Boo’s high level of cute.

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