In a new Reuters/Ipsos survey, octogenarian and veteran 'Golden Girls' star Betty White was voted the most popular and trusted celebrity, with 86 percent of the 2,200 US adults polled giving her a favorable rating. Denzel Washington and Sandra Bullock were not far behind, coming in second and third with 85 percent and 84 percent, respectively.

The flipside of the coin should come as no surprise -- the least-trusted celebrity list was topped by party girl Paris Hilton and professional trainwreck Charlie Sheen, with Britney Spears and serial-interrupter Kanye West tied for third.

Lest you think this was just a random popularity contest, it wasn't. Advertisers pay attention to stuff like this because it tells them who's most and least likely to help advertise and promote their products.

According to the survey results, here are the ten coveted celebs if you're shilling something you want the public to buy, along with their "favorable" ratings:

  1. Betty White - 86%
  2. Denzel Washington - 85%
  3. Sandra Bullock - 84%
  4. Clint Eastwood - 83%
  5. Tom Hanks - 81%
  6. Harrison Ford - 80%
  7. Morgan Freeman - 79%
  8. Kate Middleton - 79%
  9. Will Smith - 77%
  10. Johnny Depp - 76%

And here's your list of skull-and-crossbones poison with accompanying "unfavorable" ratings:

  1. Paris Hilton - 60%
  2. Charlie Sheen - 52%
  3. Britney Spears - 45%
  4. Kanye West - 45%
  5. Arnold Schwarzenegger - 44%
  6. Tiger Woods - 42%
  7. Kim Kardashian - 38%
  8. Mel Gibson - 33%
  9. Donald Trump - 31%
  10. LeBron James - 29%

[via DigitalSpy]