The problem with getting all fancy with fonts is that sometimes your store that sells pouches looks like a store full of douches. (We're pretty sure this is exclusively a Renaissance fair problem.)

"LI" is easily turned into a U, and suddenly your video store looks like it's only distributing videos off an adult nature. We never thought we'd say this, but this almost makes us appreciate comic sans. At least it's legible. See what we mean below. (Note: while many of these words look NSFW, they really aren't. So show them to your boss to give him or her a lesson in choosing an appropriate font for clients.)

Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur
Imgur